A little over a year ago, Instagram Guides appeared for the first time in our lives, a new format launched by Instagram to create and collect content in a different way.
In this article, I am going to tell you what they are , what they are for , how to create them and finally I will give you some ideas so that you can take advantage of the Instagram guides for companies.
Initially, the Instagram guides were created and intended to focus on tips and wellness . They appeared during the toughest months of the pandemic (May 2020), and their reception was so good among the community that Instagram decided to expand the product and make them accessible to all users .
Instagram guides are a kind of compilation of posts, places or products under the same theme . Personally, its aesthetic reminds me of a blog post. Let’s look at the creation process below to understand how they work.
Places – Recommend places through a specific location, places you’ve saved, or posts where you’ve tagged a location.
Products : create a Guide with your favorite products from your Wish List or search for them manually. Products : need to be labeled. That is, the product must appear within the Instagram store.
Posts : Make a collection of posts created by you in the Instagram feed or that you have saved from third parties.
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