Automation: Machines and robots often perform many tasks faster and more precisely than humans, and software and algorithms often decide the rest today. Even skeptics must admit that this development is accelerating, and many experts are already talking about the “Fourth Industrial Revolution.”. “ The most important reason is greater efficiency – and thus primarily…
2021 was a year of changes and challenges in terms of marketing for companies that manage a B2B business system. The health crisis due to the COVID-19 pandemic turned the sales processes and the way of reaching customers upside down. The trends in B2B marketing for 2022 will define the panorama and it will be…
The Big Ones Are Already Betting On AI We have been talking about the impact of Artificial Intelligence on society and the business world for a long time. According to the report « Reality and perspectives of AI in Spain, 2018 », prepared by PwC in collaboration with Microsoft, 80% of managers affirm that artificial…
