AI

Automation
ARTIFICIAL INTELLIGENCE TECHNOLOGY

Automation Is Changing The World Of Work

Automation: Machines and robots often perform many tasks faster and more precisely than humans, and software and algorithms often decide the rest today. Even skeptics must admit that this development is accelerating, and many experts are already talking about the “Fourth Industrial Revolution.”. “ The most important reason is greater efficiency – and thus primarily […]

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B2B MARKETING
BUSINESS MARKETING

TRENDS IN B2B MARKETING FOR 2022

2021 was a year of changes and challenges in terms of marketing for companies that manage a B2B business system. The health crisis due to the COVID-19 pandemic turned the sales processes and the way of reaching customers upside down. The trends in B2B marketing for 2022 will define the panorama and it will be […]

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Artificial Intelligence
MARKETING TECHNOLOGY

Artificial Intelligence – The New Great Ally Of Marketing

The Big Ones Are Already Betting On AI We have been talking about the impact of Artificial Intelligence on society and the business world for a long time. According to the report « Reality and perspectives of AI in Spain, 2018 », prepared by PwC in collaboration with Microsoft, 80% of managers affirm that artificial […]

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