DIGITAL MARKETING
Choosing Between Traditional Marketing And Digital Marketing, Which Is The Most Effective?
Between traditional marketing and digital marketing, it all depends on the corporate marketing strategy to be adopted by each leader. If for some, traditional marketing still works to find potential customers and make them permanent customers, for others, digital marketing is inevitable. In any case, both techniques consist in transmitting messages concerning a product or […]
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Digital Trafficker: Much More Than Online Advertising Campaigns!
The arrival of digital marketing brought with it numerous new professions, such as the community manager, which although we all now know what functions this professional performs, a few years ago it was a complete mystery. And not only the community manager, professionals such as the SEO specialist, SEM or the digital manager also appeared. […]
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How to include podcasts in your Digital Marketing strategy
If you already know it, you will have seen that it is a very practical format, since we can consume a large amount of content without diverting attention from other tasks: while we are on the subway, doing sports or, if you are multitasking, during the day. labor. In addition, it is a type of […]
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Digital Marketing Strategy: The Sales Funnel
The digital marketing strategy is based on a “sales funnel. “The idea is to see the sales process as a giant funnel: a massive structure at the beginning that is gradually squeezed as you go down. The aim is to use various strategies to reach the people we care about and get them into the […]
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SEO: What Are The Advantages And Disadvantages?
SEO is already a relevant channel for many companies. Companies in particular that are not yet using the track in a targeted manner often ask themselves where the advantages and disadvantages lie. Should you invest in SEO? Or are there also aspects that can make this channel unattractive? SEO vs. SEA: Buying vs. Renting Of […]
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