Known as Storytelling, this is one of the forms of content creation that is currently gaining the most relevance. That is why here we will talk about what digital storytelling is, a version focused 100% on the world of the Internet. Defining Is The Storytelling Storytelling means storytelling or can be interpreted as the art…
Do you want to improve your online visibility and implement an effective marketing strategy? To optimize your actions, it is better to be clear about certain basic prerequisites. Here are 3. Define My Level Of Knowledge And Expertise When we talk about digital marketing strategy, several areas of expertise can be called upon: the content…
Between traditional marketing and digital marketing, it all depends on the corporate marketing strategy to be adopted by each leader. If for some, traditional marketing still works to find potential customers and make them permanent customers, for others, digital marketing is inevitable. In any case, both techniques consist in transmitting messages concerning a product or…
The arrival of digital marketing brought with it numerous new professions, such as the community manager, which although we all now know what functions this professional performs, a few years ago it was a complete mystery. And not only the community manager, professionals such as the SEO specialist, SEM or the digital manager also appeared….
If you already know it, you will have seen that it is a very practical format, since we can consume a large amount of content without diverting attention from other tasks: while we are on the subway, doing sports or, if you are multitasking, during the day. labor. In addition, it is a type of…
The digital marketing strategy is based on a “sales funnel. “The idea is to see the sales process as a giant funnel: a massive structure at the beginning that is gradually squeezed as you go down. The aim is to use various strategies to reach the people we care about and get them into the…
SEO is already a relevant channel for many companies. Companies in particular that are not yet using the track in a targeted manner often ask themselves where the advantages and disadvantages lie. Should you invest in SEO? Or are there also aspects that can make this channel unattractive? SEO vs. SEA: Buying vs. Renting Of…
