Launching an e-shop or other professionally tuned website can be a matter of a few days. However, its gradual tuning is already a long way off and at the same time includes a number of different processes. In this case, it is not unusual to neglect and overlook something. An e-commerce audit is a useful […]

Not all companies believe in the need for social media in their marketing. This realization also affects many in the B2B sector. However, doing without social media carries risks for entrepreneurs. Because social media is not a fad and the absence of social channels represents a general loss of meaning and negative branding losses for […]

Today, the term “digital management” is often a subject of research. There are many reasons for the popularity of this topic: the development of digital technologies in society, the support of digitization by the public sector, and the change in the technological structure of large international companies. All of this gives impetus to rethink the […]

More and more people, especially young people, want to become self-employed with their business ideas, which can be seen from the fact that the number of successful start-ups in Germany is constantly growing. In the first place, it doesn’t matter what kind of business idea it is. Innovation, motivation and entrepreneurial spirit are important. Many […]