The establishment of a business marketing strategy allows the latter to adapt to the implicit or explicit requirements of the market in which they operate. It consists above all in identifying the possible needs of consumers and thus preparing the products to be developed. In the eyes of the public, the marketing strategy is confused…
Improving website conversion is often discussed during the analysis of corporate websites before website relaunch. In marketing, conversion transforms a target person’s status into a new group by performing the desired action. A conversion turns an unknown visitor to your website into a follow-up contact (lead). Typical examples of this are sending a newsletter subscription…
2021 was a year of changes and challenges in terms of marketing for companies that manage a B2B business system. The health crisis due to the COVID-19 pandemic turned the sales processes and the way of reaching customers upside down. The trends in B2B marketing for 2022 will define the panorama and it will be…
Having a wireless network in a hotel is already as important as television, hot water, or room service. Discover the requirements that meet the best WiFi solutions for hotels in this article. One of the first questions we ask as soon as we arrive at the reception of a hotel is if it has a…
The restless soul of business, open your eyes wide because knowing what Facebook My Business is will open many doors for you in the new digital age. If you want to dominate the world of sales on social networks, you have to ally yourself with Facebook yes or yes. Why? Because Facebook is not only…
If you already know it, you will have seen that it is a very practical format, since we can consume a large amount of content without diverting attention from other tasks: while we are on the subway, doing sports or, if you are multitasking, during the day. labor. In addition, it is a type of…
The Big Ones Are Already Betting On AI We have been talking about the impact of Artificial Intelligence on society and the business world for a long time. According to the report « Reality and perspectives of AI in Spain, 2018 », prepared by PwC in collaboration with Microsoft, 80% of managers affirm that artificial…
There has been a lot of discussion recently scrutinizing CMOs who, in some cases, are beginning to be pushed off the board by the arrival of “the new kid in town”: the Chief Growth Officer . The CMO vs. CGO debate has been sparked by the growing belief that CMOs don’t know how to speak…
