Day: July 20, 2022

B2C And B2B
BUSINESS

B2C And B2B Are “Almost” Not Comparable

Whether a business model is aimed at a private individual or a business partner, marketing remains marketing. Or not? We encounter marketing strategies day in and day out: as a commercial on TV, an advertisement in an (online) magazine or a broad-based campaign. Marketing in general does not only mean the advertising that we are […]

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