Normally, virtual reality consists of a virtual universe created by a computer or computer systems, wherein said world users experience the sensation of being inside it, and according to the degree of immersion, users have the opportunity to interact. With that universe and its objects, to one degree or another. What Do We Mean By…
Quantum computing is about much more than just a name, so it is no coincidence that various technology giants such as Google, IBM and Microsoft are making big bets to become the first to offer universal and commercial quantum computers. What Is A Quantum Computer Used For? In theory, quantum computers have infinitely greater capabilities…
Crowdfunding has become a powerful technique for fundraising in several businesses in recent years. The emergence of crowdfunding platforms, which give people unprecedented access to investment opportunities in the real estate market, has benefitted the real estate industry in particular. This article will examine the relationship between crowdfunding and real estate, examining how new technology…
On job portals, many applicants describe their foreign language skills as ‘business fluent’. But how does this negotiation work? Negotiation skills play an important role, especially in the economic sector. What is meant by this term, and why is it so important in the professional world? These questions are answered in the following sections so…
Do you know what Branding means? It is key to know and put into practice a strategy that enhances the brand and generates value for society so that consumers connect with it. When a consumer perceives the Apple brand, it can be related to aspects such as elegance, sophistication, quality, and innovation. When observing the…
Imagine walking down the street, spotting a beautiful woman, kneeling in front of her with a ring in your hand and asking her, “Will you marry me?” The answer would be clear, and she would send you straight (at best) to a psychiatric hospital. It is exactly the same with brands. Your brand is a…
Marketers are racking their brains over how to convince a customer to buy. There are many case studies on how to positively influence consumer behaviour. Can we ever see inside the customer’s head? Neuromarketing can already tell us a lot. What Is Neuromarketing? Neuromarketing is a science that deals with customer behaviour. It examines how…
Currently, companies strive to remain competitive in the market, and for this, one of the most used tools is the presence on the Internet, especially the presence in search engines, for which positioning is necessary. website using SEO techniques (Search Engine Optimization). Although there are several strategies to improve web positioning, two of the most…
Artificial intelligence is an emerging technology that is revolutionizing the way in which companies interact with their customers in different fields. This complex and novel science helps us by analyzing large amounts of data in real time to identify patterns and trends, automate tasks, personalize the consumer experience and optimize and improve marketing strategies. Social…
In the advertising sector we are “early adopters” by nature when it comes to embracing and adapting the latest technologies. The metaverse arrives, there we launch ourselves. Artificial intelligence arrives, here we go. Chat GPT arrives, here we are the first… and so I could make a long list of the new technologies that are…
