Today, the term “digital management” is often a subject of research. There are many reasons for the popularity of this topic: the development of digital technologies in society, the support of digitization by the public sector, and the change in the technological structure of large international companies. All of this gives impetus to rethink the…
The differences between the analogue and digital worlds become blurred and people become wanderers between the worlds. One of the key factors of digitization in particular makes this particularly clear to us: Augmented & Virtual Reality. A study by the Institute of Electronic Business (IEB) identified a total of 32 key factors in digitization from…
More and more people, especially young people, want to become self-employed with their business ideas, which can be seen from the fact that the number of successful start-ups in Germany is constantly growing. In the first place, it doesn’t matter what kind of business idea it is. Innovation, motivation and entrepreneurial spirit are important. Many…
As the world becomes more digital, more and more businesses are realizing that sustainable web design can be important in attracting more customers. In a world where people are becoming more environmentally conscious, a sustainably designed website can differentiate a company from the competition. But What Exactly Is Sustainable Website Design? A sustainable web design…
Entrepreneurship brings sweet successes, but also steep falls. Every one of us wants to be successful in our working life. However, achieving success in business and building a career is not so easy. It takes knowledge, determination, good luck and the desire to achieve everything we desire. I have written down some proven advice for…
Viral marketing is a modern marketing tool that operates on the Internet, while using classic advertising formats. The basis of a good viral campaign is to get the attention of customers so that they start spreading the campaign and information about it among themselves. For the first time, Douglas Rushkoff wrote about Internet viral marketing…
Tip 1: Find The Right Place On the one hand, business is done between people. On the other hand, everything that can go digital will go digital. This raises the question: WHERE and HOW will we do digital business with each other in the future and where is it worth being active? Apparently, LinkedIn is…
One thing in advance: far more than 3 success factors are necessary for a digital event to be successful. As a small foretaste of my presentation, however, I would like to highlight three points that are particularly important to me, which in my experience are inextricably linked to the successful implementation of an online event:…
Why Our Previous Form Of Making Decisions No Longer Works The Consequences Of Complexity We have been hearing for many years that the complexity of the world is constantly increasing. But, are we even aware of what that means. Do you also experience that it is becoming increasingly difficult to make the right decisions? Do…
Simplicity And Populism Do Not Fit Into A Complex World If we look around the media, the simplifiers seem to be booming. They are valued by some because they create anti-establishment sentiment with simple slogans, reviled by others because they are exposed as populists and demagogues. Both bring them the attention they desire. Simple Explanations…
