Day: January 5, 2023

Influencers
MARKETING SOCIAL MEDIA

This Is What Makes Influencers So Successful With Young People

Why do young people follow influencers? And what role do they play in the consumption of information and in the process of forming opinions? A study investigated these questions. Adolescents and young adults in particular use social networks to find out about socially and politically relevant topics. Content creators and influencers play a major role […]

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