The arrival of digital marketing brought with it numerous new professions, such as the community manager, which although we all now know what functions this professional performs, a few years ago it was a complete mystery. And not only the community manager, professionals such as the SEO specialist, SEM or the digital manager also appeared….
The complete relaunch of a corporate website is a mammoth project for many companies, and a professional should discuss whether it is time for a website relaunch. If your website is already based on a modern content management system such as TYPO3 or WordPress, it is better to optimize it with technical, structural and content…
Improving website conversion is often discussed during the analysis of corporate websites before website relaunch. In marketing, conversion transforms a target person’s status into a new group by performing the desired action. A conversion turns an unknown visitor to your website into a follow-up contact (lead). Typical examples of this are sending a newsletter subscription…
Today, many people have a good knowledge of marketing for their business therefore they choose to optimize their sites for the search engines available on the web. All this is because the business must be successful physically and online in increasing the pool of potential customers and retaining another slice of users. In an increasingly…
SEO is already a relevant channel for many companies. Companies in particular that are not yet using the track in a targeted manner often ask themselves where the advantages and disadvantages lie. Should you invest in SEO? Or are there also aspects that can make this channel unattractive? SEO vs. SEA: Buying vs. Renting Of…
A Small SEO Lexicon To get a lot of clicks, a website has to land as high as possible in the search engine results. And for that, you need search engine optimization or SEO (Search Engine Optimization) for short. The subject is complex, and there are correspondingly many technical terms. They are often not easy…
