What Is Color Psychology And What Is It For?

Color Psychology

Surely you have asked or answered the question of what is your favorite color. The reds, full of passion. the yellows, full of energy. or the blues, which transmit peace. Well, let us tell you that all those emotions and feelings that colors awaken in you are not a matter of chance. In fact, they have been studied in depth by a science: theĀ  psychology of color. Today we tell you what it is about.

Principles Of Color Psychology

The principles of this branch of the study of the mind are based on knowing the meaning of colors, and how they can affect the mood and human emotions. Well, even if it seems unreal, subjecting yourself to the visualization of a color can generate irritation, calm, energy or sadness.

For this reason, most companies take into account the psychology of color to work on the graphic design of their logo and advertising pieces. Both biological and cultural principles influence color psychology. It is applied in the animal kingdom, but also in the spaces of our culture and its mandates.

Be that as it may, it is well worth taking advantage of it to enhance the effects of your advertising communications. At Pululart we manage your corporate, business and commercial image, taking advantage of the most effective marketing tools.

Meaning Of The Basic Colors

The psychology of color starts from the use of basic colors. Also how both alone and in combinations, they can awaken sensations, emotions, moods and different effects in the human brain. Let’s see what is the meaning of the colors that surround us in our daily lives.


The color red is one of the most powerful in marketing. In fact, many international brands use it in their logos. It is associated with passion, strength, revolution and stimulation. As it is the color of blood, it is also linked to danger, vitality, virility, aggressiveness and extreme sensations. There are even those who defend that wearing red makes us look more striking.


Another tone that is of interest in the psychology of color is yellow, due to its duality. It is related to wealth, power, abundance, strength and action. It is not for nothing that it is the color of gold, so its variants can be used in the image of luxury products. However, it is also related to anger and betrayal. It is believed that it is best to use it in small spaces, as it can become irritating on large surfaces.


Blue is a fundamental and popular color. It transmits tranquility, certainty, intelligence and freshness. For this reason it is one of the most popular tones in the business world, as it communicates confidence. Do you remember, for example, the Facebook logo? It is a perfect example of the impact of blue in corporate environments.


One of the favorite colors for young brands is green. It rightly represents the new life, youth and hope. It is also associated with ecology, which is why it is usually present in the communications of brands within this category. It is a color full of energy and movement. At the level of spaces, green encourages relaxation and well-being.


Orange is also very interesting in color psychology. It is a very interesting color and varied applications. It is associated with enthusiasm and action. But it also encourages sensuality , the divine and the exaltation of pleasures. Lastly, it also has a large space in the field of political marketing, as it is considered a tone that invites optimism.


If we talk about luxury brands or products, purple has a wide place. It is a color that is associated with elegance and sophistication. Its use in cosmetic products, especially anti-aging ones, is very common. But it also has other interesting applications. For example, purple is also linked to spirituality, mystery and the esoteric.


Black is key in color psychology, given its duality. In general lines it is associated with evil, destruction, death and mystery. Negative connotations predominate around him. But it is also a tone that luxury brands use very often, as it brings neutrality and elegance. It is also a classic in the world of fashion.


And we close with the color white, which has a clear symbolism when we talk about the psychology of colors. This tone is associated with purity, perfection and innocence. Their presence often inspires peace, reflection, impartiality, openness, and creativity. Being a neutral tone, it finds a place in many spaces, providing balance and rest to the eye.

The Importance Of Color Psychology In Marketing

Modern neuroscience has reached conclusions for which there is no doubt. We do not buy only from the rational, the objective and convenient. In fact, the influence of emotions on the impulse and the purchase decision is very high. In other words, if a product or service wins us over, makes us fall in love, seduces us, it is most likely that we will buy it.

Therefore, if you are interested in making your website , your online store or managing your social networks, you should take advantage of the psychology of colors. It is a tool that can draw attention to your brand, helping it to associate you with the positive elements that you are interested in promoting.

Also Read: Do You Know How To Disconnect From Work Or Are You A Workaholic?

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