The use of social media is taken for granted these days. Nothing sparks stronger interactions with your customers and prospects and nothing is less rewarding and even business damaging if done wrong.
Avoid the big social media sins and heed our three tips on how to run excellent social media – and how quickly you will be rewarded with a “Like” from your customers. Because one thing is sure: social media channels such as Facebook and Co. are more critical than ever and are becoming increasingly important. The print was not yesterday, and social media is not tomorrow. Anyone who combines both is at the forefront today.
Choose A Platform – And Supply It With Good Content
Getting social media right isn’t as complicated as you think—at least, once you break away from wanting to play “everywhere.” It’s better to choose just one channel – and operate it properly. If you have your hands everywhere in the game, you will get bogged down faster and may not be able to keep up.
Social media is real work, at least as far as your time commitment is concerned. Therefore, first focus on the medium that best suits your business, for example, Facebook or Instagram. Instagram works with images or videos – as a food or fashion company, you have a good chance of being seen by a younger target group in particular.
Facebook is suitable for a more mixed target group, but they also want to be supplied with excellent content. Pictures and videos are also best received here, but the text or the “caption” is also placed here. The added value makes the difference: Posts need to be planned carefully. On the other hand, inconsideration does not pay off: harmful posts are punished with disinterest or even a “dislike” of your customers and interests – lousy content is the biggest sin in social media.
To avoid disorganized and irrelevant posts, it is best to develop an editorial plan with only one employee as the executive.
Post regularly – But Not Too Often
According to our in-house social media experts, the key to a good and successful content strategy is to pay attention to the mix in it: 50 percent of your posts can relate to your offer, but from an external source (for example, you can share a newspaper article that refers to the product you offer) – with a higher number of posts you scare your audience rather than you generate “likes.” You can write 30 percent of the articles about your offer yourself. In 20 percent of the posts, the human side of your company is welcome to come to the fore feel free to post something funny and heartfelt.
All posts should be tailored to your target audience. Of course, you must know your target group exactly. In terms of frequency, it is sufficient on Facebook to provide users with a maximum of two posts per day. One or two posts a day are also ideal for Instagram. Twitter demands a bit more: You can even share your 140 characters three times a day. In any case, avoid “annoying” the user with too many posts – and thus committing another sin in the social media world. Also, pay attention to the time of your posts – on Facebook, for example, you can use statistics to see when most of your users are online.
Interact With Your Users!
It’s not enough to deliver good posts. You must continue to be active and interact with your users afterward – that means: answering comments and responding to questions. Deleting negative comments is not a good idea: what if the user has already taken a screenshot and reveals your deletion to the world? If you prefer to engage in dialogue, you can still win. Transparency is the keyword here: Your users will appreciate this. Social media can increase trust in your business.
So don’t commit social media sin number 3, and don’t turn off the comment function. The user then feels “sedated.” It also doesn’t indicate a high level of self-confidence on your part. Social media thrives on interaction. So please get involved and allow your customers to express their opinions and get in touch. The “two-way” conversation means social media; the “social” is even contained.
You will have your hands complete with your social media profile. So don’t just do this work “on the side,” but concentrate – initially only on one portal – on delivering excellent and valuable posts for your readership, ideally in the right timing and with the necessary interaction. Then it also works with the “Like” information.
Also Read: Why Is A Social Media Strategy So Important?