Search Engine Marketing: 4 Strategies You Should Abandon

Search Engine Marketing

In recent years, we have heard about the greatness and importance of search engine marketing and how it has become the force behind SEO. Content is king, it’s true. It is something that we all know is 100% real. But just because it is so, does not mean that everything we publish is equally valuable. We must be focused on what we do, of real results. To do this, using a search engine marketing strategy will be crucial, although many do not know what it is about. For this reason, in this post we will explain what this type of marketing is not.

4 Mistakes That Do Not Help Search Engine Marketing

Do yourself a favour, and your budget. Stop wasting time and abandon these types of strategies that we have listed below. Because if you continue like this you will never know how to beat the competition.

1. Rewrite The Content Of Others:

It happens to all of us. No matter what the situation, several days go by and we can’t get anything published. Suddenly, something interesting appears on some news channel that makes us anxious and the butterflies in our stomachs begin to flutter. But a little voice tells us “ If you don’t post something, people will think your blog is dead and Google will be very disappointed in you ”. You feel like your search engine marketing is being threatened.

Yet there is some truth to all of that. Because a page that has not been updated in weeks can give the impression that it is no longer working. Therefore, it is crucial that you do not use this as a pretext to grab the first thing that comes your way to publish it.

To begin with, this attitude does not add value to users and does not guarantee visits or sales. Poorly written articles can actually undermine the perception of your brand and affect your credibility with your visitors and the competition.

Second, it has already been shown that bounce clicks cause Google’s algorithm to slow you down from escalating your success. Since the less attractive your content is, the greater the number of bounces you will get.

Just to be clear; a user “bounces” if he enters some page or publication and leaves, without visiting another page or publication.

If the visitor lands on your homepage and then goes to see some other post even if they leave, it no longer counts as a bounce. So, the problem only lies with those users who find us thanks to search engine marketing.

2. If You Are Going To Do ” Guest Blogging ” That Is Not For The Links:

Writing on blogs that are not owned by us is a very common practice for search engine marketing today. It allows us to show our knowledge about a topic. Generally on pages with a higher ranking than ours. This allows us to attract the attention of new interested parties in our area of ​​expertise . Likewise, we direct the attention to the search engines that will know what type of public we are looking for . With these posts, the host blog will allow us to link to our page . Being the perfect way to direct the audience to our domain.

But here we are talking about the things that we should stop doing. When this practice became popular a few years ago, it served as the best resource for distributing links and building networks for our site. So it was that we found ourselves catapulted into SERP Heaven with the all-powerful blessing of Google. This happened back in 2013. If today you guest blog only for the links, you are pulling a very fine rope.

Remember the adage, “Quality, not quantity”? Keep that in mind when you want to write for someone else’s blog. Because if a blog accepts your publication without your signature, without a specific format. And it does not allow you to expose yourself to the eyes of the visitors, you will be getting almost nothing, in terms of authority or traffic.

Therefore, search engine marketing will go down the drain if you depend on this technique.

3. Duplicate Contents:

Imagine this; You just finished an amazing article for your blog. You hit the “post” button, it goes viral in a matter of minutes and you start receiving messages from your fans. They are excited by your publication. But, instead of writing an original post on the same topic, what they do is take yours and copy it identically. Taking the unique trouble of placing a link to the original piece.

It’s okay. For one, you have your backlink, but now the search engine is confused. Because you don’t know which is the original, and which is its duplicate. Thus, you don’t know which one to link to and you run the risk of someone else getting the SEO fruit you worked so hard for and crushing your strategy.

There is a lot of myth, referring to the issue of duplicate content and its impact on SEO. The main premise is that if your content was not copied, you have nothing to worry about . However, the only possible problem is that Google is not clear on which page to direct the SERP traffic to.

For this reason, if you are concerned about your search engine marketing and the impact your duplicate content may have on directories. Such as: scraper sites (automatic content thieves) and any type of business that steals your fantastic content, don’t worry. In the first two cases, directories and automated content stealers, search engines will point to your site. About the pages that copy the content and use it as their own. If Google can invent a car that works without a driver. You will also be able to recognize which site originally published the article.

4. Writing Worthless Content:

We already said that content is number one for search engine marketing in the world. Sites that continually publish quality, well-informed, well-written articles and are not a keyword salad will easily be found in search engines. But it doesn’t always happen that way.

Back in 2000, content quality was not a requirement to position yourself well in search engines. Most search engines were not interested in knowing if what you published was good or garbage. And usually the content was not good. For this reason, Internet users did not have an easy time finding good tutorials or texts worth reading that are so common today.

Of course, it is no longer news that if we do not write something of quality, we cannot expect to rank well in search engines. Since it is the ABC of search engine marketing. When Google released the “ Penguin ” update, it forced everyone to support any type of campaign on the quality of the writing. Today, poor quality content is the worst thing that can happen to your blog. In addition to being the most decisive for the practice of SEO , more than anything else.

How To Create Quality Content?

If you want to create good content, follow these steps :

  • Don’t make keywords the focus of your post. Only write.
  • Write between 700 and 1000 words for a good article. If you’re just creating static content for one page, 300 words will suffice.
  • Focus your article on points of interest , or problems that visitors need to solve.
  • Publish texts that are relevant and allow you to connect with users, if you want to be relevant.
  • If you manage to write a 1500 word article , it is proven that you could receive up to 68% more tweets and 22.6% more likes on Facebook than shorter posts.

Also Read: What Is Search Engine Optimization? – A Small SEO Lexicon

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