Launching an e-shop or other professionally tuned website can be a matter of a few days. However, its gradual tuning is already a long way off and at the same time includes a number of different processes.
In this case, it is not unusual to neglect and overlook something. An e-commerce audit is a useful service at the beginning but also during online business and will be appreciated by everyone for whom the web is the main sales channel. We looked at three specific cases where an audit will show you the right path.
Your Website Is Not Producing The Desired Results
The creation of a wordpress website is considered relatively simple, and thus the possibility of creating a new website or e-shop opens up to a much larger audience. However, this does not automatically mean that you will be successful in the online space. On the contrary, a very common scenario is when a website or e-shop does not produce the desired results. You can try optimization for search engines or PPC ads, but even then you are not guaranteed success. As part of the e-commerce audit, we then recommend focusing on the user-friendliness of the site, the perception of your brand, the connection with social networks, and the result should be the identification of specific optimization opportunities.
Website Traffic Continues To Decline
As we have already mentioned, e-commerce audit is far from a service only for beginners. It is also suitable for well-established websites that were successful, but for some reason this status has changed. After excluding external factors, it is necessary to look for the cause in the website itself. It can be slow page loading, incorrect display or insufficient SEO, the answers will be provided by a high-quality audit.
The Website Is Often Unavailable
Web accessibility is an important factor that can affect not only your search positions, but also the perception of your audience. Finally, would you buy something in an e-shop that is often unavailable? A quality audit also touches on these topics, and thanks to it you will find out what steps you should take to improve the situation.