Launching an e-shop or other professionally tuned website can be a matter of a few days. However, its gradual tuning is already a long way off and at the same time includes a number of different processes. In this case, it is not unusual to neglect and overlook something. An e-commerce audit is a useful…
Not all companies believe in the need for social media in their marketing. This realization also affects many in the B2B sector. However, doing without social media carries risks for entrepreneurs. Because social media is not a fad and the absence of social channels represents a general loss of meaning and negative branding losses for…
Today, the term “digital management” is often a subject of research. There are many reasons for the popularity of this topic: the development of digital technologies in society, the support of digitization by the public sector, and the change in the technological structure of large international companies. All of this gives impetus to rethink the…
More and more people, especially young people, want to become self-employed with their business ideas, which can be seen from the fact that the number of successful start-ups in Germany is constantly growing. In the first place, it doesn’t matter what kind of business idea it is. Innovation, motivation and entrepreneurial spirit are important. Many…
Entrepreneurship brings sweet successes, but also steep falls. Every one of us wants to be successful in our working life. However, achieving success in business and building a career is not so easy. It takes knowledge, determination, good luck and the desire to achieve everything we desire. I have written down some proven advice for…
Tip 1: Find The Right Place On the one hand, business is done between people. On the other hand, everything that can go digital will go digital. This raises the question: WHERE and HOW will we do digital business with each other in the future and where is it worth being active? Apparently, LinkedIn is…
The Private Label As A Discounter Solution – How It All Began! Private labels are now an important retail tool for achieving several goals – including: More independence opportunity for differentiation Rapid response to customer needs Higher margins And much more Own brands have emerged from the interplay of various reasons: Traditionally, discounters have not…
The Metaverse forms the next evolutionary stage of digitization and will probably generate billions in sales in the foreseeable future. The step into the persistent digital world initially seems anything but sustainable. Thanks to virtual reality (VR), augmented reality (AR) and artificial intelligence (AI), the digital world is merging with more and more elements of…
Selling focusing only on promoting is not functional for a company, since it cannot depend on circumstantial sales. For this reason, we often talk about how we build customer loyalty. Because that’s how they make sure they bill even without invasive and permanent promotion. Becoming the favourite of the audience is hard work which involves…
You Should Ask Yourself These Questions When Changing Jobs I’m sure you know that too: Sometimes you’re just not sure whether the job you’re doing is still the one you want to do. But should you change jobs right away? Or is it perhaps even normal to have doubts from time to time? You could…
