The world of ecommerce has become in recent years one of the best solutions for entrepreneurship. But for your business to consolidate, it is very important to know how to reach the public and sell. If you have just opened an online store and want to know how to sell more online , here we are going to give you up to 5 tips so you can do it.
During the last quarter of 2021, e-commerce reached a turnover of almost 17,000 million euros, more than 2,000 million euros more than the previous quarter. However, to get to sell on the internet it is not enough just to have a well-designed online store. You have to go a little further.
5 Tips To Sell More Online
Working on SEO, investing in online advertising campaigns, adapting your business to Google algorithms, planning and carrying out an email marketing strategy and strengthening your social networks are the main actions you must carry out to sell more online. We discuss each of them in more detail below.
SEO Works Well For Ecommerce
It is clear that if your page is not well positioned on the internet, it will hardly have visitors, which will result in very low sales. What can you do then? Well, in this case, the best thing would be to plan an SEO strategy to gain in positioning :
- Investigate what the keywords of your ecommerce are.
- Optimize your products, categories, tags and images.
- Work on internal and external linking.
- Create quality content (accompany the online store with a blog).
Invest In Online Advertising Campaigns
The second step if you want to know how to sell more online is to make an investment in online advertising campaigns . In this sense, you have different solutions at your fingertips, although perhaps the best known are Google’s paid ads (Google Ads).
You just have to create your ad with the keywords with which users can search for your website on Google and define your daily budget. You will pay for the clicks you receive and never exceed the monthly maximum you have established. At Pululart we help you create your ads so that they are much more attractive to the public.
Adapt Your Website To Google’s Loading Standards
Another fundamental aspect if you want to know how to sell more online is to take care of the loading speed of your page. If your website loads fast, users will not leave as much as if it is slow, so you will improve the conversion rate. Imagine for a moment that you enter a website and the purchase process is very slow. You most likely won’t shop there.
You must, therefore, optimize your online store to adjust it to Google’s loading standards . It is useless to have a very attractive and complete website if the loading speed is too low for user navigation. That is something that Google detects and penalizes with a worse positioning.
Create An Email Marketing Strategy
Email marketing is a communication tool that consists of sending emails to users . In these emails you can inform them of offers, promotions, discounts, news and everything you want. If you plan a strategy of this type, you will offer valuable content and you will have the possibility of converting the leads of your page into possible clients.
Take Advantage Of Social Networks
The last of the tips to know how to sell more online brings us closer to the world of social networks . Needless to say, these have become in recent years the best means of communication to get closer to users. Facebook, Instagram or Twitter are ideal for publicizing your products and services and serving as a channel of communication with users.