Launching an e-shop or other professionally tuned website can be a matter of a few days. However, its gradual tuning is already a long way off and at the same time includes a number of different processes. In this case, it is not unusual to neglect and overlook something. An e-commerce audit is a useful…
Viral marketing is a modern marketing tool that operates on the Internet, while using classic advertising formats. The basis of a good viral campaign is to get the attention of customers so that they start spreading the campaign and information about it among themselves. For the first time, Douglas Rushkoff wrote about Internet viral marketing…
Tip 1: Find The Right Place On the one hand, business is done between people. On the other hand, everything that can go digital will go digital. This raises the question: WHERE and HOW will we do digital business with each other in the future and where is it worth being active? Apparently, LinkedIn is…
When the internet became a mass medium in the 1990s, the mantra was “information wants to be free”: everyone should have free access to all information. That was the driving force for the spread of the WWW and at the same time a mortgage. Since then nobody wants to pay money for anything on the…
Why do young people follow influencers? And what role do they play in the consumption of information and in the process of forming opinions? A study investigated these questions. Adolescents and young adults in particular use social networks to find out about socially and politically relevant topics. Content creators and influencers play a major role…
In recent years, we have heard about the greatness and importance of search engine marketing and how it has become the force behind SEO. Content is king, it’s true. It is something that we all know is 100% real. But just because it is so, does not mean that everything we publish is equally valuable….
We want to talk to you about what Inbound Marketing is and why its application is essential in any type of business. Let’s go there! What Is Inbound Marketing And Why Do You Have To Apply It In Your Business? We define this method of attracting customers as all that marketing in which we…
The world of ecommerce has become in recent years one of the best solutions for entrepreneurship. But for your business to consolidate, it is very important to know how to reach the public and sell. If you have just opened an online store and want to know how to sell more online , here we…
The business of e-merchandising consists of applying all the techniques on a daily basis to increase the sales of an e-commerce site, both in volume and in value. These techniques consist of meeting customer expectations and improving their online shopping experience. E-merchandising aims to develop turnover, increase the conversion rate, improve the average basket, optimize…
Between traditional marketing and digital marketing, it all depends on the corporate marketing strategy to be adopted by each leader. If for some, traditional marketing still works to find potential customers and make them permanent customers, for others, digital marketing is inevitable. In any case, both techniques consist in transmitting messages concerning a product or…
